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SEO and Web Development – Important Aspects One Needs To Know

An online presence serves as more than simply a terrific way to create your brand and expose consumers to your items these days. It’s a fundamental aspect of managing any digital-age business, whether it’s online or offline, so make sure yours is up to date.

Web development and search engine optimization (SEO) are two critical components in ensuring the success of any website. However, even though they are extremely distinct, they complement each other in many ways possible.

To get the benefit of both SEO and website development and understand how effectively you can use these together, you can hire Website Development Services in Los Angeles.

How important is web development and SEO?

One doesn’t need to figure out, which is more essential or which one needs more attention as a business owner or a marketing expert. They are both equally vital and should be prioritized accordingly. Let’s have a look at how.

Web development

If SEO is concerned with getting visitors to find your website and persuading them to visit it, web development is concerned with the type of user experience they are going to encounter once they reach the website.

It doesn’t matter how fantastic your goods and services are if you don’t have a decent, pragmatic strategy for web development.

If visitors arrive at your website and find it to be sluggish, unorganized, confusing, or just difficult to use, they are going to leave and check one of your competitor’s websites instead.


It makes no difference how good your online presence is if you don’t have SEO.

Potential clients have no opportunity of discovering your website or purchase goods unless they are personally supplied with the website address by you or someone else.

A well-executed SEO strategy makes your website searchable by people who use engines like Google to find relevant information and items that can make their everyday lives simpler.

How do they work together?

SEO and web development are not interchangeable terms. 

Several elements of web building can have a direct impact on the website’s SEO. In truth, SEO is a vital component of creating and maintaining a good website, thus web developers must remember this while they work.

Considering SEO a priority from the start when it comes to website building offers several benefits, including these,

  • The website will function smoother from the start.
  • It is quicker and more economical to develop a website with SEO in mind than to try to remedy problems after the website creation.
  • It is more affordable to build a website for optimization from its inception.

Finally, the achievement of your online presence isn’t a battle between web development and SEO. It is about leveraging web development and SEO in tandem.

You can contact Web Development Companies in Los Angeles if you want a smoother experience and better results. Top It Marketing Inc. is a web development and SEO company, and we can help you achieve your website goals faster. With our unique approach, we create an amalgamation of SEO and website development strategies to make your website the ultimate show-stopper!

Go to our website to book an appointment ( contact us via or (323)250-3726.

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Can colors impact web designing and development?

Choosing the right color for any web design project needs a lot of thought and understanding. While copy, sales-pitches and testimonials connect with the audience on a logical level, the color is used to communicate on a logical level. The appropriate color choice can influence buyer choices and also have a positive impact on the brand’s vision in general. Simply said, the perfect choice of color for website development is the most direct and fastest way to create an impactful first impression.

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What do colors mean?

There is no formula to call a color the perfect color because it will always remain a personal preference. Each color can influence people in various ways. The experts of web development in Los Angeles can help build in selecting the shades which can rightfully trigger the emotions –

Warm colors –  it will immediately have an energetic effect on the visitor, but if not complemented with a right shade it tends to over-stimulate. This is why they are balanced with cool and neutral colors. Generally speaking, red signifies active, emotion, passion, love, strength and intensity; pink is about playfulness, romance, sweetness and warmth; orange is enthusiastic, warm, determining, success and friendly; and, yellow is lively, youthful, optimistic and fresh.

Cool colors – As suggestive, this presents a calming effect on the audience and is very common for website development. However, overusing them might leave an impersonal and cold feeling. Green presents fresh, calm, relaxed, trust, peaceful, hopeful, healing; purple is for glamour, nostalgic, power, luxury, ambition, spiritual; and, blue is comfort, clarity, trust, integrity, loyalty, calm, reliability.

Neutral colors – These colors can go well with both warm and cool colors. Web developers use it to tone down the primary colors and also create a sense of balance in the design. The shades like gray, brown, black reflects wisdom, patience, modern, elegance, friendships, earth, outdoors, credibility, simplicity, and endurance.

Color psychology and brand recognition

When you have to facilitate brand engagement, you have to concentrate on the choice of colors. Whether you want to attract attention desire or want to drive conversions, the right choice of colors is necessary to make a difference. Apart from adding the general meaning each color conveys, brands also use certain trends to grow their recognition. For instance, restaurants will follow red and orange mostly, financial institutions such as banks will prefer blue and luxury products will be typically in purple or black. Think of any iconic brand and you will have a mental image of their logo color.

Color theory in web design

Once you are aware of how the colors are affecting your audience, you can confidently mix them and use more intentionally.  Color theory is the science behind the interaction of colors on the color wheel. When it is followed, it can work well for a design. The  commonly accepted structures include – complementary, triadic and analogue.

If you want to make more nuanced choices as that of the experts of web development in Los Angeles, you can consider the following points –

  • Contrast – this highlights on the dividing elements of the page which can either help in supporting the readability of text or making a specific portion of the page clearer.
  • Complementation – this is about how each colors mix with the others. For instance, when you use contrasting shades of spectrum they might be more visually appealing than when you use the shades near to each other
  • Vibrancy – this helps to affect the emotional response of the visitors like how the brighter colors can make it look more energetic and the darker shades can let you focus more on the content

If you are looking for a name that can help you create a web design that it appropriate to its aesthetics and also usability, visit

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Web Development Trends 2021 you cannot miss

With the rapid evolution of technology, web developers need to stay updated with all the ongoing trends and developments. With more than 2 billion websites across the globe, companies are constantly competing with one on the other to be on the top front of the search engine. The reasons why the web developers need to discover the unique and innovative ways to stay up in the business because they have a huge role to help the online platforms to grow exponentially. The top minds of web development in Los Angeles has constantly focused on the continuous impact of the web development process and how there are dynamic and practical ways the developers must follow to bring in a significant impact on these online platforms.

The top web development trends of 2021 that you must follow are listed here –

Progressive web app development

Progressive web app development (PWA) is like native mobile application but are actually websites. It has been seen that upto 6% higher conversion rates are possible with PWA than with native apps. This is why they are trending forward and the developers have the objective to bring a mobile app like experience for its users. There will be more interactive and responsive in going times and this revolution is going to make a stand in 2021. The E-Commerce giants like Amazon, online platforms like Twitter and globally acclaimed websites like Forbes are combining the native and the web applications to increase their conversion and decrease the bounce rate. The advent of PWA has become a global brand identifier because of how they have fast loading and higher page speed. Given the rise in the number of mobile users this trend is going to stay here and how. Accessibility and reliability are the other two factors that will grow in 2021 and beyond.

Dark themed UI

This trend has been seen in various mobile applications but websites are also considering moving towards the night or dark themed interfaces. They are easier and safer for eyes. It reduces excessive strain on our retina and also makes it easy to read enhancing the visibility. Technically, it helps to save the battery life because the number of black pixels uses lesser energy in the device. Lastly, it has a more stylish touch and eventually gives a better user experience. This is going to be one of the key trends in web development in 2021. Any web development company of Los Angeles should now start focusing on how to get to this trend. Names such as Facebook, WhatsApp, Reddit, YouTube have already jumped on this brand wagon.

AI powered chatbots

The demand for Artificial Intelligence has been in the market for almost a decade. There has been a sharp increase in sophistication and the rise will continue in 2021 and beyond. The website will be more focused on building these chatbots which can work as virtual assistants. It is understood that chatbots are not very efficient but it can instantly engage the users when they land on a webpage. It provides faster responses and help businesses to avoid delays and customer drop off rates. They are also trained to collect data from the customers through a series of engagement which can provide relevant and better solutions. With the improvement, they now use natural language to create interactions with humans.

Single page websites

In 2020, this has been a big trend. In 2021 this is going to continue. Gone are the days when there will be extensive web structures and people would be using internet through their mobile devices which means it has to be easier to navigate. Single page website can minimize the page loading time and decrease the bounce rate. The simplicity means they are not expensive and is easy to develop as well as host. Minimalist designs, moreover, has seen to be more appealing to the millennials and the trend is going to be here for 2021.

Voice recognition technology

The top companies of web development in Los Angeles has predicted that internet of things will be of much more importance than ever in 2021. There will be improvement in one such area which is voice search. it is estimated that about 8 billion voice assistants will be in use by 2023. The voice E-Commerce is expected to dominate the market. Companies like Microsoft, Google and Amazon are already using this technology and are looking for more development in the criteria.

Website security

Last but not the least, it is vital that web developers understand the risk of security breach. Companies are using digital platforms to operate their businesses which mean there is a lot of confidential and sensitive user information. 2021 will be the year where there will be stricter website security protocols.

If you are planning to get a website which can meet up to the current global situation and also create to find user experience, you need to get in touch with the experts. Visit to find out how they can help your business grow a prominent online presence.