Pay Per Click (PPC) Management

Targeted traffic with PPC from the experts in Los Angeles

Google Adwords Campaign Management

When your business is in desperate need of more leads, tapping the average sales cycle time and total cost of lead generation becomes important. Find our PPC Services in Los Angeles.

Pay Per Click (PPC) Management

Drive Qualified and Targeted Traffic and Leads to Your Business
Video Advertising

Video Advertising

PPC Remarketing

PPC Remarketing

Social Advertising

Social Advertising

Display Advertising

Display Advertising

PPC

The online landscape is constantly changing. Even though Social Media Marketing has been around for quite some time now, they are being judged by ROI and is seeing a comeback of the intent-based search. When you work with our experts of PPC Los Angeles, we will help you decide where to place your buck and maximize your investment through online campaigns. From a strategic Remarketing Campaign, Adwords Management, Influencer Marketing, Social Media Marketing, or the other new trends, our ppc management Los Angeles will have you covered.

Today, the digital landscape is expanding at breakneck pace, and websites are proliferating at breakneck speed. Almost everyone is on the internet these days, from small businesses and franchises to eCommerce enterprises and entrepreneurs, figuring out advertising routes and maximizing all available conversion paths. Increased marketing potential, on the other hand, bring with them more obstacles. Despite the availability of advertising techniques and digital marketing channels, some firms go unnoticed by their target market. As a result, market participants are fighting an uphill struggle with their internet marketing efforts, barely making any headway.
PPC Marketing

Understanding PPC management

PPC management is the buzzword in every digital agency and is one of the most important aspects on the digital marketing campaigns. As the term says, PPC management Los Angeles is the process about managing and overseeing the PPC ad spend and works to minimize the overall expenditure of the PPC ad spend.

Most of the time, e-merchant or vendor themselves get involved in managing the PPC strategies however, if you want to get the best of the result, it is always better to hire the experts of pay per click management services. It is an evolving technique and achieving perfect optimization is not possible however, that still remains the objective.

Work of an expert PPC agency or specialist

There are number of interconnected subjects in the PPC Management Services and primarily it involves the following –
  • Keyword analysis – Finding out and targeting the specific keywords as well as the possible search queries which can be likely the leads for a brands
  • Channel strategy – Considering the various channels for PPC marketing such as Google AdWords, Bing Ads, affiliate networks, and paid social media placements
  • Monitoring – Having a proper research and study on the search terms to find out which are often used and which can be discarded
  • Analyzing – Keeping track of the overall ROI to better dictate the paid amount on the ad buys
  • Competitive analysis – Being updated about the strategies and tactics used by the competitors – which in itself is a very taxing concept. This helps to decide whether one would directly bid on the same queries as a competitor or target the queries which the competitor has missed.
  • Negative match – Filtering out users that fit a category that renders them unlikely to convert to optimise ad budget. For example, a high-end fashion retailer might only show ads to people who earn in the top 10% of their income bracket. A physical business, such as a restaurant, might limit advertisements to individuals within a certain radius.
  • A/B Testing – One of the most effective methods, that has been widely used by the experts of PPC Management Services Los Angeles is constantly split testing. This helps to optimize the PPC ROI. Various elements such as graphics, display elements and texts can be interchangeably used to understand the most effective result.

Why PPC matters?

The high visibility of the PPC ads is one of the major reasons that help drive web traffic, convert the visitors to customers and work towards achieving the necessary sales goals. With a clear, well-defined strategy PPC campaigns will offer highest return on investment. It must include the following elements –
    • Proper calculative bidding
    • Informative and engaging copy
    • Proper keywords
    • Performance analytics
    • Optimised landing pages
According to the latest study, about 79 percent of marketers believe paid search marketing is advantageous to their company. As a result, 62% of industry participants claimed they will boost their PPC ad expenditure in the next years in order to attract more customers looking for their services. The dedicated PPC management of Los Angeles can help reinforce a brand’s ad campaigns with responsive action and expertise and maximize the results. PPC advertising is usually limited to a single platform, while remarketing systems allow advertisers to retarget customers across many channels. Furthermore, paid advertisements aren’t confined to text but can also work with display ads feature product images, user ratings, videos, and similar elements.

Understanding the different types of PPC Ads

It is necessary to understand the various sorts of PPC marketing campaigns which can help to promote the services and products. Depending on your goals, there can be the following types of ads-

  • Search Ads
  • Display Ads
  • Social Ads
  • Remarketing Ads
  • Google Shopping Ads
  • In-stream Ads
  • Gmail Sponsored Promotions (GSP)
  • Local Services Ads
  • Amazon PPC Ads

How does PPC work?

PPC (pay-per-click) advertising is a keyword-based marketing strategy. Different search keywords and phrases are assigned a value by PPC campaign management systems like Adwords based on their search volume, difficulty, and amount of competition. The greater the keyword price, the more marketers compete for the same keyword.

Limited Google pay per click advertising spots are available on marketing platforms such as Google’s homepage. As a result, you’ll have to fight for your PPC place. Advertisers cannot just spend extra to raise the prominence of their Google PPC advertising.

Advertisers can assign goals and scopes to their campaigns using PPC advertising platforms like Google Ads (previously Google Adwords) and Facebook Ads.

It’s up to the platform you’re using to decide when your ads are visible to users after you’ve created your ad campaign. PPC systems use complicated criteria to determine whether adverts appear on a user’s social feed or on a search engine results page (SERP). These are some of the criteria:
  • The highest amount you’re willing to pay for a click is your maximum bid
  • Relevance of the keyword, ad copy, and landing page to the search query
  • Experience with landing pages
  • Quality Score — a number calculated by Google based on past ad effectiveness, click-through rate and other factors
A good click campaign requires striking the correct balance between each of these elements. When you hire a PPC firm, your dedicated strategist will advise you on the keywords you should target, the ad copy you should produce, and the landing page users will view after clicking on the ad. A skilled PPC expert can also advise you on how to best use your ad spend to maximize your return on investment.

Ad auctions are used for Google pay per click and other PPC ads. This refers to a search engine’s automated procedure for determining the relevancy and legitimacy of advertising that display on its SERPs.

The benefits of PPC advertising

Contributes to Business Goals

This is typically the most compelling reason to use PPC advertising. PPC can help you accomplish a variety of business and marketing goals. From high-level brand exposure and thought leadership to a hot lead submission or an ecommerce purchase, these goals can be achieved. Almost any type of conversion objective can be tracked.

PPC is a good way to match website traffic sources with desired outcomes. In the age of content marketing and thought leadership, PPC may foster the middle ground of nurturing and serving the middle of the funnel by boosting content downloads, soliciting email signups, contest entries, and driving for app downloads.

Measurable & Trackable

One of the biggest advantages of pay per click management services with Google Ads is that it’s simple to assess and track. Using Google Ads in conjunction with Google Analytics is all you need to do. Impressions, clicks, and conversions are just a few of the high-level performance metrics you’ll notice (based on the defined business goals). You can see what you spent and what it generated in terms of your ultimate goals when you send PPC traffic to specific landing pages and manage it to conversion using Google Analytics.

Quick Entry

You have the advantage of reaching folks who aren't already familiar with your business, as opposed to other channels such as email and organic social networking. You're not limited to your existing client or follower lists. PPC allows you to cast a wide net in pursuit of new leads and customers in real time. Furthermore, from analysis to campaign setup to ad authoring, the majority of the work is done within the PPC advertising platform. You can get up and running quickly with minimal fuss from your developers and designers, with the exception of support setting up conversion tracking and any required landing pages.

Works well with other marketing channels

Because the impressions and traffic opportunities are often aimed at the same persons — those who use Google to hunt for information, services, or products — PPC and SEO compliment each other effectively. Google Ads statistics on impressions, clicks, and conversions can provide useful information and direction for prioritising SEO efforts on a keyword-by-keyword basis. Organic traffic performance data and SEO strategy, on the other hand, can also advise PPC if the data is provided.

Remarketing with Google Ads is a great method to keep visitors engaged on your site, irrespective of how they arrived.

Great targeting options

You can ensure that the full scope of Google Ads is used and that you’re getting as many impressions as feasible while staying targeted to the profiles in your intended audience by experimenting and trying out a combination. Returning to the debate about company goals, you may examine what works best and set expectations for cost per click and cost per acquisition tolerances to evaluate the various targeting strategies. The ability to reach those who aren’t already in your audience as well as those who have been exposed to your brand is the most significant benefit of the PPC targeting possibilities accessible.

Planning to hire PPC Management Company in Los Angeles?

There can be some hesitation in some companies in hiring experts of PPC management Los Angeles, where they themselves should be efficient enough to carry on the PPC campaigns. So, anyone who is new to the concept of online advertising should depend of the expertise of pay per click management services. Companies who do not have an organized in-house advertising team are equally dependent on PPC Management Services. Small firms which do not have enough resources to watch PPC campaigns effectively should have the PPC Management Services Los Angeles. Optimal PPC management is one of the cost effective ways to have a dedicated paid ad campaign. When you have a team working with established connections of the industry, there will be parity in the entire digital marketing campaign.

How we help in Google AdWords Campaign Management

  • Expertise

Our full-time PPC specialists are extensively trained in the latest Pay Per Click services Los Angeles techniques. We have top minds who have a thorough understanding of the constantly changing advertising platform. Along with the best PPC services, our design and copywriting pros can create high-impact ads that will take you to the landing pages.

  • Stay Ahead of Your Competition

We are always on our toes to know about the latest updates. This is why our PPC Los Angeles offers innovative campaign strategies, keeping you one step ahead of the competition.

  • Stability & Continuity

Our large, full-time staff have an impressive track record in multiple internet marketing disciplines which is why our Google Adwords Campaign Management is better than the rest.

What makes our approach different?

We believe in simplicity. Our experts offer transparent results driven paid search management that has a holistic strategy based on clients’ goals and conversion data. The result is measurable, effective, and scalable as we have dedicated strategists who can yield the highest ROI by working closely with the client ideas.

You can be sure about your investment as our team constantly adjust campaign settings, keywords, bidding, and creates strategic ad copy for the best results possible.

PPC stands for pay-per-click and is one of the most popular digital marketing tactics that helps improving the website traffic. Each time a user clicks on one of your adverts, you, the advertiser, pay a tiny charge.The most common type of PPC is search engine advertising. PPC ad models are now available on many additional platforms, including Facebook, the social media behemoth. Your business can be promoted in search results, on websites, and on social media platforms. Text, graphics, and video can all be used in PPC adverts.
Adwords, known as Google Adwords, is a pay-per-click (PPC) advertising network. Advertisers or endorsers use Ad words in two ways to reach out to individuals. The first is via the Google Display Network, while the second is via the Google Search Network. These two attributes are diametrically opposed to one another. However, if you work in a highly competitive environment, Google Ad terms may cost you a little more.
This is a standalone web page which is intended for the use in paid campaign particularly on AdWords, Bing Ads, or similar. This is where the visitors land when they click on the pay-per-click ad.
A Google Quality Score, often known as a Quality Score, is a Google metric that determines how relevant and beneficial your ad is to the user. The two most important factors are your keyword relevancy, the CTR of your ad, and the quality of your landing page. A higher quality score will result in higher ad rankings and cost savings. It might help you figure out your CPC (cost per click). It can also be ranked in the ad auction process using the highest bid as a criterion.
Google ad rank is the position of a company's advertisement on a search engine page, using the company's maximum bid and quality score as constant criteria. The ad rank decides how high the advertisement can show. The quality of the adverts and the landing page can be used to determine the ad rank.

Discuss with our experts to find out how to optimize your paid media campaign