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What to expect when working with boutique digital marketing agency

Did you know that the total U.S. ad expenditure has exceeded $250 billion? However, if you look at the industry, you will find it fragmented. Digital channels are increasingly dominating, the channels for marketing spend, and earning scopes are getting varied than expected. This is why it is imperative for brands to understand when they need to shift their focus in response to the need for marketing and get expertise across all channels.

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The one-size fits all agency model is almost a thing of the past. Small, boutique digital marketing agency is what is getting increasingly in demand specially in the advertising environment as clients move away from the “agency of record” model but is more interest in more project-based work.

What makes the boutique digital agencies a trusted one?

Personalized, expert attention

Large agencies are mostly equipped to serve large accounts, however, what they may not be able to deliver is the nuanced, personalized attention which the smaller or mid sized clients look for in the specialized projects. This is when the boutique agencies come in and are in a unique position to provide individualized, efficient and expert service to all clients. It is not uncommon for large agencies to make a pitch to the small-to-medium-sized client when they get hold of small accounts. But that can breed inefficiency and also be disastrous in terms of data-sensitivity. Whereas, when the smaller, experienced staff takes care of the projects, it means that top talent touches all accounts. So, companies can actually talk to the CMO or CEO during the onboarding and sales process, and can throughout benefit as long as the engagement continues.

Flexibility and responsiveness

Lack of responsiveness is often one of the biggest complaints which the small to mid-sized businesses speak about when working with the big digital marketing agencies. In a traditional agency, it is at times overwhelming to move the elements of a given campaign and make an impasse through standard channels punctually. The bottom line? No one likes to take ownership of project workflow in big companies which affect the result. Small agencies understand this and knows how to develop close relationships with client touch points. Also, being a close knit team, they can make everyone involved in managing the accounts holistically. Overall, in small boutique agencies, you will never feel the miss of the human component.

Individualized attention and focused expertise

It might seem we are overstating but the importance of the individualized attention can add a lotof value for each client. Boutique agencies have fewer clients than the bigger agencies. This gives them the scope to pay more attention to each and every client more thoroughly. Also, this helps to build skills in specific verticals  which makes them perfect to run campaigns. No matter how much hyper-local campaigns you are running, no one can handle it better than the boutique digital marketing agency.

Price

Big agencies will most definitely have big overheads. This will include everything from the cost of office space, employee benefits, salaries and perks along with the cost of the industry tools and technology. Similarly, the sales and on boarding process will also be much expensive for large agencies and will generally look for a commitment that can go on for a minimum time period of six months or more. With boutique agencies, there can be smaller clients for shorter time periods and even payable at hourly rates.

Transparency

Clients that work with large agencies will not always get the details of where all their money is going. Even though there will be analytics available for the digital ad spends, there will always be some intangible factors which will never be seen on paper, for instance the ones that goes into cost of development, media planning, and deployment.

Unless you’re working with a boutique agency, these costs will be there forever because they will have almost all parts itemized and reported on that can help you know the worth.

Fostering transparency between the client/agency relationships can be done when you are working with Top It Marketing. Visit https://www.topitmarketing.com/ to find out more.

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Understanding customer lifecycle marketing

You need to engage your customers to achieve continued sale and it is no secret that it is usually far easier and lower in cost when it comes to repeat business than to create new ones from scratch. This calls for proper customer relationship management which is a well-established term used to retain the relationship and continue a customer lifecycle.

Thankfully there are many options for marketing automation that can provide co-ordinated contact strategy to engage the audiences. If you are working with the boutique digital marketing agency, they will help you to engage your audience through options such as –

  • Automated email marketing,
  • Display ad,
  • Retargeting,
  • On site personalization,
  • Social media retargeting
  • Traditional channels such as phone or direct mail

Lifecycle marketing is often defined as creating a managed communications or contact strategy to prioritize and integrate the full range of marketing communications channels and experiences to support prospects and on their path to purchase using techniques like persuasive personalized messaging and retargeting.

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What are the customer lifecycle marketing activities?

When you need to show the importance of lifecycle marketing to managing communications you have to integrate the best results from digital marketing. There are channels on the social media platform and also from Search Engine Optimization which are referred to as always-on marketing techniques and helps in remarketing and influencer outreach. Content creation for different personalities is also an important part of the top of the funnel marketing activity and then lead nurturing in the bottom. Some of the other marketing activities include options like retargeting through email LinkedIn, Google ads and likewise.

Defining customer lifecycle strategy

The digital marketing agencies in Los Angeles will help you understand your required digital marketing strategy that can get you most and better lives. As the name suggests, life cycle marketing is about the study of the entire customer journey in an integrated way. It starts right from the contact and then narrows down through a given campaign. Instead of focusing on different campaigns, the always-on approach of marketing can help you look at the customers’ entire journey across all channels and devices. This in turn helps to optimize the messaging to align with the relevant touchpoints of the customers journey.

Why is personalization important?

Personalization in customer relationship is key to effective marketing. This is because, when you have a relevant and efficient personalization, it can help you increase the sales as well as the retention which are the objects of any lifecycle marketing plan. Recognising the customers as an individual is very important because it helps to continue the journey and if you have compelling and effective marketing messages, there is no stopping you. The second benefit is that it aligns with the point in the lifecycle where a potential customer is currently in, which means the marketing message from a brand which has a complete idea of where the customers are in their individual life cycles can tremendously impact the sales figure.

Applying life cycle thinking into social media marketing

One of the most powerful digital marketing channels these days is social media. It can help in maintaining the life cycle of the customer through the following options –

  • Reach – with organic and paid social media updates, it is possible to form an awareness
  • Act – get the proper paid social options that can generate leads
  • Convert – retargeting options for individuals so that it helps in increasing conversion
  • Engage – organic updates, retargeting, updating the customer lists can help you reach out to each customer individually

If you are looking for one of the most professional digital marketing agencies in Los Angeles, visit https://www.topitmarketing.com/.  They will understand the requirement of your marketing strategy and create an affordable and tailor made structure for your brand.