ppc management los angeles SEO company Los Angeles SEO services

Get your doubts cleared on SEO vs PPC

Making decisions about how to invest for digital marketing campaigns, there are a few important distinctions you must understand. One of the most important points to understand is the difference between PPC (pay-per-click) ads and SEO (search engine optimization) rankings.

Improvements to your SEO help in improving the Google Search ranks. Search listings are free, and it does not need any dollars for a better ranking, because Google is committed to maintain the search content useful and trustworthy. The experts of SEO services Los Angeles can create the digital campaign such that it will be able to make your page appear on the top ranks.

However, when you are running PPC ads like Google Ads, they are paid online advertisements that appear next to relevant searches or on some of the web pages. Running a Google Ads campaign will not help your SEO rankings, although there are some myths and claims about the same. That said, PPC ads are helpful in connecting with a wider audience online.

Now that billion dollar question, should your business use SEO, or a PPC?

Let’s start with SEO.

seo services los angeles

SEO, or Search Engine Optimization, includes your content that has the potential to improve your site’s visibility on the SERP. There are a number of things to keep in mind when trying to improve the SEO and the most important thing is to have a clear, helpful, and descriptive website. Explain your topic in simple, easy-to-read language, that will serve the purpose of your visitor.

If you do include search terms in the content, make sure the intent is for the users and not for tricking the Google algorithm. So, keep in mind not to clutter your page with too many search terms. Having other sites link to yours can also help improve the site’s ranking, by validating it to Google how your site is relevant to people’s interests online.

There’s no cost to make your organic search results better on Google.

What is PPC?

ppc management los angeles

Google Ads is Google’s pay-per-click (PPC) advertising solution. It is useful for businesses and website owners who gets a chance to bid on the showcasing their ads next to searches on But, here you only pay when someone clicks on your ad to visit your site and you can tweak your ads anytime to make better reach for your TG. This immediacy is the most important resource for small companies who are not always equipped to update their SEO.

Additionally, you can promote your business outside of Google Search, such as on Google Display Network (GDN). You can select specific sites from the network, according to the need of your reach.

A PPC ad solution will not give you the same results as SEO, and has nothing to do with improving your organic search rankings. However, the flexibility of Google Ads can help businesses of every size grab attention from its potential customers.

An expert of PPC management Los Angeles will work with a suite of tools that can help you optimize the site. For instance, the keyword tool can help you create a list of terms that is beneficial for your business to generate a lot of searches. Also, these ads can be used to track tools to measure the impact of the ad campaign.

So, should I invest in SEO or PPC?

This is up to you. Ideally, it is worth considering both SEO and PPC as they help in different ways. These days, many people look online first specially for recommendations or reviews. With both SEO and Google Ads, you can connect with the audience in different methods. Even if the optimization goes right, it will take a while. Google Ads, on the other hand, lets you reach customers more immediately.

Using SEO and Google Ads together leaves you with the best chance of bringing traffic to your site in the short term, and also enhance the business’s presence online for a prolonged success.

Visit to find out how to proceed with the digital marketing campaign.

google adwords campaign management ppc management los angeles

Understanding the basics of how Google Ad Words Works

There are more than 2.3 million searches performed on Google every second and most of these search results pages include Google ads. Google ads are an extremely effective way of driving qualified and relevant traffic to your website which are paid services by the businesses. This blog will give an overall idea of how Google ads work and why it is getting important to run them for online marketing strategies.


What is Google ads?

Google offer paid advertisements that appear on the top of the search result page with the use of Google ads that also appear on other websites with the Display Network and Google’s adsense program. The display network is an extensive collection of third party websites which partner with Google and agreed to serve these Google ads. They can be in the form of text, video, image, or rich media format and can be targeted as required. They are also useful in remarketing and banner ads.

Why Google ads appear

When the Google ads auction takes place, it focuses around the keyword. The advertisers choose a list of keywords that are targeted to their business offerings, that is the words which the people are most likely to use when searching for their products. Then they bid on these keywords. The bid is then combined with the quality score assigned by Google based on the quality of the proposed ad and determines which of these ads will appear on the SERP. It follows a formula such as –

Google Ads CPC Formula

How does Google adwords work?

When you have a Google adwords campaign management, they will take care of the entire online marketing strategies along with making your paid campaign strategy fruitful. Google ads have an auction system. When users type a search query, Google find all the ads that gives relevant match with the search. If more than one advertiser are bidding on a particular keyword which is relevant to the search query, then the auction gets triggered automatically. The position of your ad on SERP is determined with the ad rank and factors that contribute to this ranking include –

Bid amount – when you pick a bid for an ad, it is basically telling Google which is the maximum amount you are willing to shred for a click on your ad. Higher bidding definitely means higher ranking.

Quality score – this is an indicator of how relevant an ad group is. With higher quality score, it can produce better campaign results and automatically improve the ad position with increased CTR and reduce costs.

What controls the quality score?

  • Click through rate  – CTR estimates the probability of the ad being clicked by the users. When it is shown from a particular keyword it considers the past performance of the keywords. Based on the previous ad position, it can be average, above average or below average. With better average score, the quality score gets better.
  • Ad relevance – this helps to evaluate how closely the keywords are related to the ad copy. Here also, you need to have relevant statutes as expected CTR and with the help of these you can identify which keywords are relevant and which are not and make the changes accordingly.
  • Landing page experience – Google decides the experience based on how relevant is the landing page to the ad and how relevant it is to each user search query. It shows whether it has provided good experiences to the users after they landed on the page by clicking on the ad.

Ad extension – this is additional information which broadens your advertisement to make it useful for the audience. This includes information like additional links, phone number, location, information and more. With the experts of PPC management of Los Angeles, you can expect to get improved online marketing strategies for your brand. From specific actionable recommendations to intuitive visual reports, the experts of top IT marketing can make your brand reach higher goal. Visit to find out more.