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Are you aware of these 3 points in building SEO with influencer marketing?

Search engine optimization (SEO) is the pillar of digital marketing. Before you could grab twenty winks, there will be new trends and updates being introduced in the SEO. It is imperative for website owners as well as digital marketers to apprise about the latest developments. SEO allows your site to appear on the top ranks of the result and you have to follow some basic steps for the upkeep of your website’s visibility in the SERPs in 2020 and beyond.

Cultivating meaningful relationships with influencers and using them to improve the digital marketing practices can be a mutually beneficial thing. Creating collaborative content like an interview series or industry report is one of the perfect strategies that the top SEO companies  follow.

Influencer Marketing is one of the positive developments seen in SEO strategies and can yield high organic traffic. Banking on how success breeds success, influencers  help search engines in improving your SEO ranking

SEO and Influencers

One of the newer components of internet marketing is the involvement of influencers. Thriving for the right attention in this competitive world is not a cake walk. To get the users engaged as readily as they did once will need to stand out as a businesses. But how will you create the noise when there’s already a clutter of content. This is why the best SEO companies is taking up influencer marketing who has the potential to reposition your business and boost your brand exposure. Partnering with the right influencer enhance the reach of your content and eventually add to the traffic to your website. Leave it to the SEO experts to find out how they can find the right influencer who is relevant to your industry and demographic.

Fresh content for the brand

While some brands have tight rein on their kind of content, many let influencers understand and create relevant copy titles or content (text, image or video). They specialise in creating content that are not just informative but engaging and fresh.

Inbound links

Quality back links are still very much part of quality SEO. Source’s authority, relevancy of the linked material and quality of the page linked from re the pillar factors that will most likely boost your traffic.

Omni channel presence

As influencers attract a greater volume of traffic through various channels such as blog posts, slideshows, podcasts and more, tying up with them for brand promotion can be a smart way of endorsement. With the right SEO technique, influencers focus on a range of platforms, and can add multilevel campaigning for your company.

It is people who read the online musings of the marketers and not machines. With refined search engine algorithm over the past years, using influencers can help add credibility and authenticity to your brand.

Reviewed to be the top boutique digital marketing agencies since, Top It Marketing works dedicatedly to grow your business into making more profits by building your brand and generating leads. That being said, should you wish to take your business to the next level, get in touch with the team at http://www.topitmarketing.com/.

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Top SEO companies

8 SEO factors that will impact digital marketing in 2021

Search engine optimization (SEO) is the pillar concept in digital marketing. SEO is constantly evolving, and if you have to stay on top of the latest updates, it can be pretty overwhelming. Top-ranking SEO performance needs a constant attention to traffic, backlinks, social shares and many other metrics. The experts of the top SEO companies can help you understand what your brand needs and here are the top points you cannot overlook in 2021 –

top seo companies

1. Role of Artificial Intelligence

How people interact with online content is seeing a complete change – thanks to artificial intelligence (AI). Google’s AI algorithm is also seeing a noteworthy change. You need to captivate and engage readers and that is only possible through relevant and well-organized content. An on-page SEO checker is needed that can help you assess page strength depending on readability, backlinks, and more.

2. Impact of Voice Search

With innovations like Google Assistant, Apple’s Siri, and Amazon’s Alexa, voice search technology is now the new normal. With getting better, technology got more popular. About 55% of households are predicted to own a smart speaker by 2022. Make sure to correctly consider your keywords which will optimize for voice search. Longer phrases are needed in the content because that is how normal everyday conversation goes. Natural-sounding phrasing works well with voice search.

3. Mobile-Friendliness

In 2019, Google rolled out mobile-first indexing. This change makes sense, as more than 73% of internet users are predicted to access the internet solely via mobile devices by 2025. To make sure your page is user-friendly, you need to have a page where Google can crawl your URLs. Check that you don’t have a “disallow directive” in place. Also, beware that Googlebot can see the so-called lazy-loaded content that can be bad for the site’s performance. Finally, ensure you use the same meta robots’ tags that works for both desktop and mobile sites.

4. Content following Google EAT Principle

Google has reiterated how content quality is vital for search ranks.  By quality, it refers to EAT principle: expertise, authoritativeness, and trustworthiness. These factors determine if it has useful quality content and is extremely important for business niches that fall under the “your money, your life” (YMYL) label, such as finance or health care. The best seo companies will guide you create the relevant content with proper keywords.

5. Long-Form Content

Did you know that long reads of 3,000-plus words attract more than thrice traffic and four times more shares? They also can achieve about 3.5 times more backlinks than articles of the average length of 901 to 1,200 words. Focusing on long-form content can provide higher search rankings but it should also maintain quality.

To achieve this, break up your content into H2 and H3 subheadings which are particularly important for mobile sites. Second, make sure to have relevant, authoritative sources and should be easy to share. Get it optimized for search.

6. Featured Snippets

Rolled out in 2017, had seen a huge popularity and are a sort of shortcut to gaining prominence in Google. They are brief and informative. Scoring a featured snippet is an easy way to get on the coveted first page of results and can get significant traffic from competitors.

7. Predictive Search

Google Discover, which was launched in 2017, created a new form of search that doesn’t even require a user query. Discover is one of Google’s AI-driven tools which recognize the behavioral patterns for content recommendation. There are more than 800 million active users Google Discover claimed. When Google indexes your page, it will be included in the search result.

8. Including Video

Online video is the way forward. For instance, YouTube has more than 1 billion users. A study by Cisco showed that video is projected to surpass all other content forms for consumption. Make sure to optimize your video channel’s name and description which is more than just keywords but with a user-friendly overview.

The other factors that will make an impact on the SEO includes –

  • Image Optimization
  • Semantically Related Keywords
  • Local Search Listings
  • Data and Analytics

Understanding buyers and visualizing their needs and behavioral patterns are necessary to create an optimized content with SEO. To make your digital marketing campaigns successful, get in touch with https://www.topitmarketing.com/.

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SEO company Los Angeles SEO services Top SEO companies

Tips to Choose the Best SEO Company for Your Business

Time to take a major business action – choosing the right SEO company. Keep in mind that the decision can be a sink or swim situation for your company. So, choosing the right SEO agency is not just crucial, but is actually a long term relationship that can eventually make or break your dreams.

Selecting the best SEO companies is no joke. It is really difficult to zero in to an agency that you can trust with something as your business and its web presence. This becomes tougher when you start searching for the top SEO agencies and are bombarded with thousands of relevant results. Begin with the right mode of research and shortlist as per your requirement, budget, and industry.

best seo companies

While you would do adequate research to stay put in your goal to find one that fits among thousands of top SEO companies, you need to learn about some tips that would eventually help you come up with the right one.

Finding the right SEO agency needs a commitment that stays for long.  So, it is immensely important to form the correct SEO association, to achieve the success that you deserve. Let’s find out how so that it doesn’t get tough!

Factor 1:  References and previously established relationships with customers

Guess what turns out as a key reason to establish relationships with a specific SEO agency? It is the references and previous client relationships that actually help you get the trust that is needed to hire the right SEO agency. Rely on the experiences of the friends and colleagues they trust, it helps.

Factor 2: Knowledge and processes of the SEO company

The knowledge and processes of the shortlisted SEO agency do help. It includes customer service, thought leadership, staff experience, reporting, and transparency. These are some of the attributes that essentially help make a company successful and likeable for its clients.

Factor 3: Client references, case studies, and online reviews

Past performances, like company knowledge and processes, includes specific evidence, such as case studies, client references, and online reviews, everything that points at previous successes. This is indeed a deciding factor for someone who is hunting for an SEO agency.

Factor 4: Do a Google search

Warning bells should ring if you can’t find the shortlisted SEO company on the first few pages of Google. Conducting a Google search is necessary that would effectively land you to a reputable company. It is not unknown that Google’s search engine receives more searches than any other.

Few questions that needs to be clarified and answered during the search for SEO agency:

  • Details of the experience they have with our specific business industry
  • Approximate and estimated duration to expect results, if possible
  • Cost of the SEO services provided
  • Which all SEO services do your business need and why?
  • Strategies they use to increase web traffic

These factors and more are deciding factors when you are piled under the thousands of options of top SEO companies. There needs to be calls, meetings, and discussions to finally decide which one to pick. The efficiency of a particular SEO company depends highly on its strategies and campaigns, and for you, as a business owner, to understand the same might not be equally easy always.

To make your job easy, let us introduce you to Top It Marketing as a reliable SEO agency. The company has been serving for more than a decade and has expertise in several industries and across businesses of every size.

Reach them on https://www.topitmarketing.com/ or talk to the experts directly by calling up at (323) 250-3726.

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How Top It Marketing can help in boosting your Business during COVID-19 crisis?

If you are asked to define 2020 in a word – probably it is the ongoing pandemic that has practically locked you all down at your respective places. Social distancing is requested for, and businesses across the world are coming to terms with the revelation that many of the daily processes of business across every industry have come to a total halt!

Scary, that’s the least to say. The natural disaster is putting daily lives, professional scenes, and most importantly economy into severe crisis.
Irrespective of whether your company has temporarily halted every business transaction, or restricted to a time-bound routine temporarily, the only thing that might help you to keep your presence felt among your competitors as well as your clients is – digital marketing aid.

Let us, at Top It Marketing, put it in an easier way. To say the least, your way of communication – be it message tone, campaigns, and the overall impact of the pandemic affecting your business as a whole – must be carefully considered before posting or sharing any digital content.

To begin with, we are aware that social distancing is the need of the hour. While this comes as the only solution to beat the pandemic, sadly enough millions of businesses are facing setbacks and losses right now. The situation has led to an almost no meeting, no deal, and no economy situation.

RESCUE – Is there any?

Guess what! We just hit on the silver lining in this darkest cloud – shouldn’t we be thankful that the pandemic affecting in an era that is ruled by digital marketing?

Read that again, and feel the positive vibes.

Digital marketing is the only way you can keep the presence of your business alive and kicking. Digital is the only social interaction you can aim at and achieve.

Exceptions are there…but…

A lot of businesses heavily rely on traditional marketing that unavoidably require people to be in-person, because that is where the largest chunk of their marketing budget is applied. Many B2B organizations are cutting back on their marketing budget.

And the good news is…

One more silver lining comes this way – amidst this shift are those B2B companies reallocating their market budget to digital efforts. What could be a better change for those companies that were spending much more on traditional marketing or advertising, and now they are actually saving much to plough in elsewhere.

Even when they put a part of that budget to online efforts, they are guaranteed to witness productive growth of their web presence. The scenario acts faster when they take the action quicker than their competitors.

Role of a Digital Marketing agency:

Coming to the point how Top It Marketing is paving its way smoothly through this crisis to help a huge number of businesses to survive and thrive. We are giving prime importance and seriousness to COVID-19 pandemic and ensuring our clients and customers that we are here to help. We are also aware that this isn’t the time to hard sell or promote special COVID-19 deals. But to make aware of the condition.

  1. Let the digital promotion go just the way it used to be

First thing first, those companies which were already into digital marketing for brand promotion and social media marketing, keep the work going. However, for tourism department, hospitality unit, and e-commerce (essentials excluded), the pandemic has been a bit too harsh.

For those businesses, let the promotion be by suggesting solutions and sharing positivity amidst the chaos. Even better if you can renovate your website, introduce new packages (keeping in mind people would like to hover for vacations, shopping, eating out etc), and make people hear or see your presence throughout. That way, you don’t let yourself be out of sight for your target customers.

  1. Ample use of social media to help guide people

There can be thousands of people out there panic-stricken and fearing that they may have been infected with the virus. Help them. Use social media, make infographic or unique content, and let them know the facts to comfort their disturbed minds.

Some of the common angles of infographics, content, and other posts include:

  • Common and uncommon COVID-19 symptoms.
  • When should you get tested, and when to avoid?
  • Places in a specific community to get tested?
  • Whom to see – primary care doctor, an Urgent Care, or the local hospital?
  • Can telemedicine an appropriate first step? Why?
  • Symptoms are minor – stay at home!
  • How to know it’s time to seek help at a hospital?
  • How to avoid infecting others?
  • List of hospitals in “nearby” (local search) area that are able and ready to take new COVID-19 patients.
  • Risks of the transmission of coronavirus infectious disease at home.
  • Self-quarantine – do’s and don’ts.
  • Travelled from abroad? Steps to take immediately for the next 2 weeks.
  • Anything else to know about coronavirus disease diagnosis and transmission.
  • Refrain from spreading rumours and fake news. Make sure to check the authenticity of anything and everything that you read or hear.
  1. Continue the path of SEO and content marketing

Like paid search, performance losses in the organic channel are observed in recent times. All thanks to a drop in overall search demand. Afterall, who would like to look for a college admission, or a luxury vacation at this crisis? Yet then, we suggest you to continue executing SEO and content marketing efforts. There is no point in risking your organic rankings by unnecessarily reducing efforts towards SEO and content marketing.

Don’t forget and don’t lose hope that the search demand would soon come back, and then you wouldn’t like to see yourself driving significantly less organic traffic than this COVID-19 pandemic came into picture. Right now, it is crucial to maintain, if not to push and grow, your SEO campaign just the way it use to be.

  1. Have patience, stay safe, and do digital marketing efficiently

This is a time of uncertainty, immense crisis, and a global setback phenomenon. At this hour, businesses must be segregated as per essentiality and secondary. Likewise, businesses must prioritize consumers and employees’ safety as the main concern. Be aware of the condition, keep yourself updates, and spread the awareness among your target customers and followers to win the battle against mankind.

The brands that anyway do good will rebound effortlessly and quickly once the pandemic retreats. Until then, be specific and critical about all your digital marketing efforts and double down on tilted effectiveness.

While we assume these can be done by all businesses alike, it is important to point out the involvement of a professional digital marketing agency for the best purposes. Top It Marketing is helping out each of its customers in this crisis situation to boost every single business and industry in the pandemic chaos.

If you think you too need digital marketing help (and we feel you must reach out for the same to keep your business unaffected), Top It Marketing is the one to reach out to. We are available on (323) 250-3726. Since we too are working from home, you can fill up the online form on our website https://www.topitmarketing.com/ with your queries and contact details. We will surely connect with you and provide you with the most effective solution to work right now.

Stay home, stay safe. Think and feel optimistic!