If you are asked to define 2020 in a word – probably it is the ongoing pandemic that has practically locked you all down at your respective places. Social distancing is requested for, and businesses across the world are coming to terms with the revelation that many of the daily processes of business across every industry have come to a total halt!
Scary, that’s the least to say. The natural disaster is putting daily lives, professional scenes, and most importantly economy into severe crisis.
Irrespective of whether your company has temporarily halted every business transaction, or restricted to a time-bound routine temporarily, the only thing that might help you to keep your presence felt among your competitors as well as your clients is – digital marketing aid.
Let us, at Top It Marketing, put it in an easier way. To say the least, your way of communication – be it message tone, campaigns, and the overall impact of the pandemic affecting your business as a whole – must be carefully considered before posting or sharing any digital content.
To begin with, we are aware that social distancing is the need of the hour. While this comes as the only solution to beat the pandemic, sadly enough millions of businesses are facing setbacks and losses right now. The situation has led to an almost no meeting, no deal, and no economy situation.
RESCUE – Is there any?
Guess what! We just hit on the silver lining in this darkest cloud – shouldn’t we be thankful that the pandemic affecting in an era that is ruled by digital marketing?
Read that again, and feel the positive vibes.
Digital marketing is the only way you can keep the presence of your business alive and kicking. Digital is the only social interaction you can aim at and achieve.
Exceptions are there…but…
A lot of businesses heavily rely on traditional marketing that unavoidably require people to be in-person, because that is where the largest chunk of their marketing budget is applied. Many B2B organizations are cutting back on their marketing budget.
And the good news is…
One more silver lining comes this way – amidst this shift are those B2B companies reallocating their market budget to digital efforts. What could be a better change for those companies that were spending much more on traditional marketing or advertising, and now they are actually saving much to plough in elsewhere.
Even when they put a part of that budget to online efforts, they are guaranteed to witness productive growth of their web presence. The scenario acts faster when they take the action quicker than their competitors.
Role of a Digital Marketing agency:
Coming to the point how Top It Marketing is paving its way smoothly through this crisis to help a huge number of businesses to survive and thrive. We are giving prime importance and seriousness to COVID-19 pandemic and ensuring our clients and customers that we are here to help. We are also aware that this isn’t the time to hard sell or promote special COVID-19 deals. But to make aware of the condition.
- Let the digital promotion go just the way it used to be
First thing first, those companies which were already into digital marketing for brand promotion and social media marketing, keep the work going. However, for tourism department, hospitality unit, and e-commerce (essentials excluded), the pandemic has been a bit too harsh.
For those businesses, let the promotion be by suggesting solutions and sharing positivity amidst the chaos. Even better if you can renovate your website, introduce new packages (keeping in mind people would like to hover for vacations, shopping, eating out etc), and make people hear or see your presence throughout. That way, you don’t let yourself be out of sight for your target customers.
- Ample use of social media to help guide people
There can be thousands of people out there panic-stricken and fearing that they may have been infected with the virus. Help them. Use social media, make infographic or unique content, and let them know the facts to comfort their disturbed minds.
Some of the common angles of infographics, content, and other posts include:
- Common and uncommon COVID-19 symptoms.
- When should you get tested, and when to avoid?
- Places in a specific community to get tested?
- Whom to see – primary care doctor, an Urgent Care, or the local hospital?
- Can telemedicine an appropriate first step? Why?
- Symptoms are minor – stay at home!
- How to know it’s time to seek help at a hospital?
- How to avoid infecting others?
- List of hospitals in “nearby” (local search) area that are able and ready to take new COVID-19 patients.
- Risks of the transmission of coronavirus infectious disease at home.
- Self-quarantine – do’s and don’ts.
- Travelled from abroad? Steps to take immediately for the next 2 weeks.
- Anything else to know about coronavirus disease diagnosis and transmission.
- Refrain from spreading rumours and fake news. Make sure to check the authenticity of anything and everything that you read or hear.
- Continue the path of SEO and content marketing
Like paid search, performance losses in the organic channel are observed in recent times. All thanks to a drop in overall search demand. Afterall, who would like to look for a college admission, or a luxury vacation at this crisis? Yet then, we suggest you to continue executing SEO and content marketing efforts. There is no point in risking your organic rankings by unnecessarily reducing efforts towards SEO and content marketing.
Don’t forget and don’t lose hope that the search demand would soon come back, and then you wouldn’t like to see yourself driving significantly less organic traffic than this COVID-19 pandemic came into picture. Right now, it is crucial to maintain, if not to push and grow, your SEO campaign just the way it use to be.
- Have patience, stay safe, and do digital marketing efficiently
This is a time of uncertainty, immense crisis, and a global setback phenomenon. At this hour, businesses must be segregated as per essentiality and secondary. Likewise, businesses must prioritize consumers and employees’ safety as the main concern. Be aware of the condition, keep yourself updates, and spread the awareness among your target customers and followers to win the battle against mankind.
The brands that anyway do good will rebound effortlessly and quickly once the pandemic retreats. Until then, be specific and critical about all your digital marketing efforts and double down on tilted effectiveness.
While we assume these can be done by all businesses alike, it is important to point out the involvement of a professional digital marketing agency for the best purposes. Top It Marketing is helping out each of its customers in this crisis situation to boost every single business and industry in the pandemic chaos.
If you think you too need digital marketing help (and we feel you must reach out for the same to keep your business unaffected), Top It Marketing is the one to reach out to. We are available on (323) 250-3726. Since we too are working from home, you can fill up the online form on our website https://www.topitmarketing.com/ with your queries and contact details. We will surely connect with you and provide you with the most effective solution to work right now.
Stay home, stay safe. Think and feel optimistic!