Choosing the right color for any web design project needs a lot of thought and understanding. While copy, sales-pitches and testimonials connect with the audience on a logical level, the color is used to communicate on a logical level. The appropriate color choice can influence buyer choices and also have a positive impact on the brand’s vision in general. Simply said, the perfect choice of color for website development is the most direct and fastest way to create an impactful first impression.
What do colors mean?
There is no formula to call a color the perfect color because it will always remain a personal preference. Each color can influence people in various ways. The experts of web development in Los Angeles can help build in selecting the shades which can rightfully trigger the emotions –
Warm colors – it will immediately have an energetic effect on the visitor, but if not complemented with a right shade it tends to over-stimulate. This is why they are balanced with cool and neutral colors. Generally speaking, red signifies active, emotion, passion, love, strength and intensity; pink is about playfulness, romance, sweetness and warmth; orange is enthusiastic, warm, determining, success and friendly; and, yellow is lively, youthful, optimistic and fresh.
Cool colors – As suggestive, this presents a calming effect on the audience and is very common for website development. However, overusing them might leave an impersonal and cold feeling. Green presents fresh, calm, relaxed, trust, peaceful, hopeful, healing; purple is for glamour, nostalgic, power, luxury, ambition, spiritual; and, blue is comfort, clarity, trust, integrity, loyalty, calm, reliability.
Neutral colors – These colors can go well with both warm and cool colors. Web developers use it to tone down the primary colors and also create a sense of balance in the design. The shades like gray, brown, black reflects wisdom, patience, modern, elegance, friendships, earth, outdoors, credibility, simplicity, and endurance.
Color psychology and brand recognition
When you have to facilitate brand engagement, you have to concentrate on the choice of colors. Whether you want to attract attention desire or want to drive conversions, the right choice of colors is necessary to make a difference. Apart from adding the general meaning each color conveys, brands also use certain trends to grow their recognition. For instance, restaurants will follow red and orange mostly, financial institutions such as banks will prefer blue and luxury products will be typically in purple or black. Think of any iconic brand and you will have a mental image of their logo color.
Color theory in web design
Once you are aware of how the colors are affecting your audience, you can confidently mix them and use more intentionally. Color theory is the science behind the interaction of colors on the color wheel. When it is followed, it can work well for a design. The commonly accepted structures include – complementary, triadic and analogue.
If you want to make more nuanced choices as that of the experts of web development in Los Angeles, you can consider the following points –
- Contrast – this highlights on the dividing elements of the page which can either help in supporting the readability of text or making a specific portion of the page clearer.
- Complementation – this is about how each colors mix with the others. For instance, when you use contrasting shades of spectrum they might be more visually appealing than when you use the shades near to each other
- Vibrancy – this helps to affect the emotional response of the visitors like how the brighter colors can make it look more energetic and the darker shades can let you focus more on the content
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