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internet marketing companies in los angeles Top SEO companies

What to expect when working with boutique digital marketing agency

Did you know that the total U.S. ad expenditure has exceeded $250 billion? However, if you look at the industry, you will find it fragmented. Digital channels are increasingly dominating, the channels for marketing spend, and earning scopes are getting varied than expected. This is why it is imperative for brands to understand when they need to shift their focus in response to the need for marketing and get expertise across all channels.

boutique-digital-marketing-agency

The one-size fits all agency model is almost a thing of the past. Small, boutique digital marketing agency is what is getting increasingly in demand specially in the advertising environment as clients move away from the “agency of record” model but is more interest in more project-based work.

What makes the boutique digital agencies a trusted one?

Personalized, expert attention

Large agencies are mostly equipped to serve large accounts, however, what they may not be able to deliver is the nuanced, personalized attention which the smaller or mid sized clients look for in the specialized projects. This is when the boutique agencies come in and are in a unique position to provide individualized, efficient and expert service to all clients. It is not uncommon for large agencies to make a pitch to the small-to-medium-sized client when they get hold of small accounts. But that can breed inefficiency and also be disastrous in terms of data-sensitivity. Whereas, when the smaller, experienced staff takes care of the projects, it means that top talent touches all accounts. So, companies can actually talk to the CMO or CEO during the onboarding and sales process, and can throughout benefit as long as the engagement continues.

Flexibility and responsiveness

Lack of responsiveness is often one of the biggest complaints which the small to mid-sized businesses speak about when working with the big digital marketing agencies. In a traditional agency, it is at times overwhelming to move the elements of a given campaign and make an impasse through standard channels punctually. The bottom line? No one likes to take ownership of project workflow in big companies which affect the result. Small agencies understand this and knows how to develop close relationships with client touch points. Also, being a close knit team, they can make everyone involved in managing the accounts holistically. Overall, in small boutique agencies, you will never feel the miss of the human component.

Individualized attention and focused expertise

It might seem we are overstating but the importance of the individualized attention can add a lotof value for each client. Boutique agencies have fewer clients than the bigger agencies. This gives them the scope to pay more attention to each and every client more thoroughly. Also, this helps to build skills in specific verticals  which makes them perfect to run campaigns. No matter how much hyper-local campaigns you are running, no one can handle it better than the boutique digital marketing agency.

Price

Big agencies will most definitely have big overheads. This will include everything from the cost of office space, employee benefits, salaries and perks along with the cost of the industry tools and technology. Similarly, the sales and on boarding process will also be much expensive for large agencies and will generally look for a commitment that can go on for a minimum time period of six months or more. With boutique agencies, there can be smaller clients for shorter time periods and even payable at hourly rates.

Transparency

Clients that work with large agencies will not always get the details of where all their money is going. Even though there will be analytics available for the digital ad spends, there will always be some intangible factors which will never be seen on paper, for instance the ones that goes into cost of development, media planning, and deployment.

Unless you’re working with a boutique agency, these costs will be there forever because they will have almost all parts itemized and reported on that can help you know the worth.

Fostering transparency between the client/agency relationships can be done when you are working with Top It Marketing. Visit https://www.topitmarketing.com/ to find out more.

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Digital Marketing Agency Los Angeles Dispensary Marketing

Dispensary Marketing Tricks You Wish You Knew Earlier

While the Cannabis is getting legal in many countries mostly for medicinal purposes, it is a great time to start up your business on the same. The US government still treats Cannabis as schedule 1 drug as of January 2020 even in the legal market space. There are many federal regulations that need to be followed while marketing, advertising and selling of these herbs. And, while the rules are tight, it might make you feel that you are rolling with one hand.

This is when you need to get creative with dispensary marketing.

dispensary marketing

The mass media channels such as the National television, radio and print are facing a huge competition from the E-Commerce and social media platform. And the restrictions of marketing on the traditional channels are very difficult than the ones through the social media.

Here are some strategies which you try with dispensary marketing –

Create a dynamic website. You need to target the right Cannabis keywords that should be on your home page, on the product page as well as on the blogs so that your monthly search volume can go really high. The best way to do this is to follow dispensary SEO. When you maintain an active blog page, you will be rewarded on the search engine page because Google crawls every indexed page that has relevant content. A study showed that consumers spend almost double the time online on their mobile that they do through desktop.

Optimizing your website for mobiles is vital. Do not be on the sleep mode for responsive web designing because that is where you will get most active audience.

The navigation is yet another important point which should not be vague or generic. You need to stick to a couple of page navigation system so that it does not overwhelm your website visitors. Also, the labels on the home page must be very specific.

Link the website to social media because the relationship with web visitors often start at the edge of social accounts. You need to have engaging and relevant information both on the website as well as on the social media channel.

One of the huge responsibilities is have all the leads captured. The best dispensary websites offer plenty of opportunities for visitors to drop in their contact information such as through newspaper signing up, during checkout or other content offers

Loyalty program is one of the most trending options to foster long term relationships with your customers. There are a number of ways to do so such as giving your customers with points in each of their purchase which can, after some purchase give them a free product, create some discount card and give incentive on every purchase, offer membership that help them feel special on their special days like birthdays and also can get updated and special promotions.

Starting referral campaigns is a brilliant idea of dispensary marketing. If you are not able to directly promote the dispensary products but you know the channels which can lead you to the customers, using that word of mouth is one of the strongest dispensary marketing options that will actually be the best brand advocate your company.

If you are looking for a trusted name who can help you organise all these online strategies, you need to get in touch with the skilled team members of top IT marketing. Visit them at https://www.topitmarketing.com/ for more details.