Tag: SEO company Los Angeles

Categories
Digital Marketing agency internet marketing companies in los angeles SEO services

14 Ways to Increase Your Website Traffic in 2022

Website Traffic

If you ask any marketer what they want for their website, the blind answer is always more traffic and leads. We’ll concentrate on how to use content marketing to improve web traffic because you need more traffic to generate leads.

So, how do you go about doing it?

There are a plethora of techniques for attracting visitors, including absolutely free traffic sources, recommends the experts of SEO company Los Angeles. Depending on your target audience, brand niche, subject matter expertise, or competition in your space, some techniques and channels work better than others. The experts of digital marketing agency can understand your brand and what best corresponds with your content strategy.

Webinars/Webcasts

Let’s start with something different this year. When it comes to content marketing, web casts and webinars are the new cool to share your knowledge and expertise with your target audience. Find themes that your target audience is most interested in, then put up a presentation that is both captivating and instructive. By adding a timestamp to the event, you may share your industry knowledge while also driving traffic to your website.

However, you too have certain responsibility. No matter whatever is the topic, and by that we mean tough genres such as cryptocurrency or AI, try not to make it boring. When you regularly create unique description with an interesting headline, you can genuinely connect with your audience and have a dedicated follower base.

Podcasts

If you’re not quite ready for live presentations yet, podcasting is a great method to hone your skills while still sharing your knowledge with your core demographic. The secret to attracting visitors to your website is to be consistent and promote your podcasts on social media. Your following will grow with time, and you’ll develop a loyal following.

Pro tip: Inviting guests who are industry influencers or experts, or who have a huge following themselves, will help you grow your podcast audience. This will help you pique people’s interest, gain more listeners, and increase traffic to your website.

Community Building

People enjoy giving their opinions and sharing their ideas on topics that they care about. Build a community by engaging in conversation with your audience to generate traffic. The social media experts have some easy tips for community building. Leave the comments section of your blog and social media articles open at all times. Quickly and intelligently reply to comments and questions. Encourage customers to converse with one another as well! You can ask particular questions on social media to get a large number of responses and start a discussion about a topic. It will happen more frequently if you engage directly with readers who leave comments on your article. Remember that posts with a lot of comments and engagements will appear in more people’s feeds. Building a community is more than just engaging the direct audience, but it also generating new interest!

Comment on other brands’ content

Regularly provide your thoughts and comments to other blogs and websites that are relevant to your industry. This helps to spread your name, which can lead to increased traffic to your site in the long run. As with guest blogging, keep in mind your comments are counted as valuable and insightful which can establish credibility and foster relationships with other readers. Contributing genuine views and insights to the discourse on other brands’ content raise the possibility that they would reciprocate. As you build rapport with other businesses you appreciate and admire, it also opens up the possibility of formal brand alliances.

Join various social media groups

We all know that developing a community, leaving comments on other brands’ content, and pursuing brand collaborations are all effective strategies to enhance web traffic. Social media groups are one way to attain these objectives. Proper research about your competitors and participating in brands’s social media activity that are relevant to your business can help you develop social contacts and promote your brand even when there’s so much noise around.

If you’re going to use this method, start with Facebook and LinkedIn, which are undoubtedly the most popular social media networks for group membership and engagement. One of the strategies of the best SEO companies is to share their content in a thought-provoking manner (by steering away from direct promotional activities which looks more of self-serving). Instead of scrolling through ad material, industry groups are primarily made up of colleagues who are eager to share insights and learn from one another.

Timely Content

That said, the experts of social media marketing agencies in Los Angeles will tell you how important it is to update content regularly and on time to maintain consistency. Creating and promoting content based on recent events and news shows that your organisation is informed about what’s going on in your industry. Don’t be afraid to write blog pieces and social media posts regarding hot issues. Providing various perspectives demonstrates your brand’s uniqueness while also keeping your material relevant and current.

Compelling Headlines

Because headlines are the foundation of content structure, they are also an important aspect of on-page optimization and content formats. You must learn the art of headline writing when even the most thorough blog content goes unread. According to some accounts, some large websites produce up to 20 headlines before settling on one. So, before you hit the “publish” button, consider your title and headlines carefully.

On-Page SEO

SEO is constantly evolving, with an average of nine modifications every day. Content optimization for search engines is still a useful and worthwhile strategy. The minor details like alt text, title, description, internal links, keyword density, readability, are some apparently minor factors that also weigh in to improve traffic flow. These minor actions don’t take much time or effort, but they help your websites rank higher in search engine results pages, which equals more organic visitors.

Focus more on long tail keywords

It’s time to focus on long-tail keywords now that you’ve addressed high-intent and prominent keywords in your content. Long-tail keywords account for the majority of web searches, so if you don’t include them in your sponsored search or SEO efforts, you’re missing out on some significant potential to boost your website traffic. The experts of best SEO companies can implement the appropriate long-tail keywords in their content marketing strategy and get results.

Schema Microdata

Implementing a schema or other microdata format might not have a direct implication into the improvement of website traffic directly, but it does make it easier for search engine crawlers to find the specifics of your web pages and index them appropriately. Another benefit of schemas is that they can lead to improved rich site snippets, which can enhance SERP click-through rates (CTRs).

Do not ignore interlinking

The amount and quality of backlinks aren’t the only elements that influence the strength of your link profile; your internal link structure also matters. When producing and posting material, be sure to take advantage of all internal link opportunities. This strategy not only aids SEO, but it also enhances the user experience and average page view time. All of these minor aspects work together to help your website rank higher and attract more visitors.

Responsive Design

People now use smartphones and tablets with a variety of screen widths, making desktop-oriented website design obsolete. Ensure that your website is readable and accessible on a variety of devices, including the handheld devices such as smartphones. Over half of all web traffic is now produced by mobile devices, with Google accounting for 96 percent of all search engine inquiries. Google has also implemented mobile-first indexing, which means that mobile versions of your website may be valued more than desktop versions.

SEO Optimization

The greatest strategy to increase organic traffic is to optimize your site for search engines. Remember this statistic: 93 percent of web experiences begin with a search! Make sure all of your content follows SEO best practices, and keep an eye on how Google’s ranking variables change over time. Focus on –

  • High-value content
  • Keywords
  • Headlines
  • Visual content
  • Meta descriptions, image alt-text, tags

Interactive Content

People will participate in interesting quizzes, surveys, and other similar activities on almost topics that are engaging. In 2022, it will be a part of the internet experience. So, why not use them into your content strategy to make it more engaging and interactive? Additionally, interactive material can provide value to your customer by allowing them to discover more about themselves. For instance, if you’re producing an article about blogging best practices, consider including a brief test that your readers can do to evaluate their site as it now stands. This enables them to comprehend how your content will benefit them.

The team of Top IT marketing is here to help you understand what content marketing or social media strategies you need to inculcate that can give you results; and by results, we mean more traffic.

Categories
SEO company Los Angeles

Why and How Should You Improve Your SEO Rank?

business-team-YLXNS47-1-1
Business team

SEO has undergone some changes and Google has included some interesting updates for 2021 which will enable the site rankings to position themselves higher in the search engine. SEO company Los Angeles lays down some impactful tricks that would bring higher traction for websites and brands. 

SEO (Search Engine Optimization) fluidity is an important concern for Google in 2021. It has upgraded its algorithm, 500 to 600 times. This requires the up-gradation of the website at least once every single day of the year. The Los Angeles SEO company list some SEO priorities and the way to overcome them in 2021. Adhering to 75% of them will help improve your ranking and maintain an upward position on the search engine. If you are planning to take care of your SEO by yourself then keeping an eye on regular Google updates is a must, unless you want to be left behind by your competitors. The other way is working in tandem with an SEO company Los Angeles, that knows all the fresh tracks in the business to help you grab the best market position.

What are the main Google lookouts in 2021?

  • An eye on the core web vitals which include measuring the speed of your website, responsiveness, and visual stability.
  • Google regards the page uploading speed, the model Largest Contentful Paint (LCP)which should be less than 2.5 seconds or faster.
  • The other important lookout is first input delay (FID), which measures your page responsiveness. This determines the length of page interaction, the standard time is less than 100 Ms.
  • The third important lookout is cumulative layout shift (CLS) this allows proportionate stability to the website and the visual page content barring unexpected layout shifts and that should be less than one second.

How does Google measure it?

Google introduces tools that can measure the core web vitals, which provide an insight into how healthy your website vitals are. It is a good idea to do some amount of research at your end to understand the reports and work on the areas that can be improved. If you can follow this from the start, your ranking is sure to scale higher in Google. 

The tools include:

  • lighthouse
  • Chrome UX report
  • Google Search Console
  • Web Vital Extension
  • PageSpeed insights
  • Chrome DevTools

Google emphasizes Passage Raking optimization

  • This was included in 2020 when Google started the practice of passage ranking with the whole page raking. 
  • Google laid importance to this as other than the page some relevant segments could be separated from the page and made to appear in the exact customer search even when the page is covering a different topic than the SERP. For example, you are looking for steel production in China in 2021, there could be an article discussing the quality of steel produced in China in 2020, but in its introductory statement it mentioned the production quantity, and this would be highlighted and SERP according to your keyword.

Importance of featured snippets

  • These appear in a zero position at the top of the SERP rectangular box. 
  • SEMrush recommends the use of long-term keywords. 
  • Single-word keywords that make to the featured snippet are 4.3%.
  • Five-word keywords that make to the featured snippet are 17%
  • Ten words keywords that make to the featured snippet are 55%.

Using questions is a good way to attract searchers.

  • Use questions as most people ask questions when they are searching.
  • Frame your content with questions in the title, subtitles and in between the text. 
  • SEMrush identified words like ‘why’, ‘do’, ‘Can’ as highly featured snippets. ‘Where’ on the other hand did not perform well enough to be featured. 

Formatting counts

  • The four featured snippets are paragraph, list, table and video. Content planners must include these. 
  • The most significant information that is easily attainable as a fast answer features in the featured snippet. Make sure that you are dishing your content for a fast search. 
  • While you craft content for serious long paras, keep in mind the short and clear points that would attract the featured snippets. 

Stick to EAT

  • Expertise, Authority and Trustworthiness (EAT) as this is a significant measurement for Google. 
  • An authentic site that delivers trustworthy content will rank much higher. 

Holding up the brand despite competition

  • You might think that it is difficult to stand out amid competition, but there is a way to find your grounds. Request reviews on reputable websites where your product is being sold. 
  • High-quality links from other sites to your website will help you grow notches high. 
  • You should be active in public forums and encourage your brand mentions. 
  • Your website content must strictly adhere to EAT supported with case studies and other proofing initiatives. 

Multiple long-tail keyword helps

  • The search engine is much more advanced as Google recognizes subtopics of specific keywords.
  • If you are looking for Used Car parts, Google will show you used engines, used transmission, used truck beds, which would include a whole gamut of used auto parts with a budget and highly sold in-demand parts. 
  • This increases the competition for shorter tailed keywords with three words. Instead, phrases on related topics would feature better such as used engines for sale or used cheap transmissions have a better chance to be found. This phrase must be included in your content along with other long-tail keywords. 

Create new and fresh content

  • Keep updating with fresh content and a special focus on Page title, content headers, subheads, an image alt text with the new keywords used. 
  • 4.4 million blogs are published every day, and millions of people are looking for freshly updated content to answer their questions. 
  • The content date is relevant as users search by date. If your content is outdated, you are left behind. 
  • The publishing frequency is directly related to your rank. 

Updating old content

  • While creating new content, keep updating old content.
  • 2021 SEO techniques specifically harp on this. 
  • Don’t let the hard work fizzle away, so update the time to re-rank the old content. 
  • You can do a link audit and fix a broken link; this will automatically update the outdated content. 
  • Google penalizes outdated links; you will be saved with this exercise and your ranking will improve. 

User experience is important

  • Be careful not to have a high bounce rate, dwell time, as Google watches these along with the click-through rate. 
  • The user should spend at least 3 minutes on every site. 
  • The website should be mobile and responsive.
  • Navigation should be seamless and easy.
  • Page loading must be quick.
  • Fast user interactivity is necessary. 
  • The content quality should be high with optimized images and there should be no spelling, grammatical mistakes, or typos. 
  • Add backlinks to increase brand authority.
  • In 2021 social media is the platform most sought after for content sharing. 
Why should Top IT Marketing be your preferred Los Angeles SEO company?
  • Clients receive a personalized approach.
  • One of the most trusted names in the online digital marketing industry in Los Angeles.
  • They put in their best effort for all companies irrespective of business size. 
  • From online branding, website design & development to strategized SEO optimization, the experts make sure your website maintains its position and attracts customers that lead to conversion. 
  • Visit the SEO company, Los Angeles, at https://www.topitmarketing.com or call (323) 250-3726. 
Categories
ppc management los angeles SEO company Los Angeles SEO services

Get your doubts cleared on SEO vs PPC

seo services los angeles

Making decisions about how to invest for digital marketing campaigns, there are a few important distinctions you must understand. One of the most important points to understand is the difference between PPC (pay-per-click) ads and SEO (search engine optimization) rankings.

Improvements to your SEO help in improving the Google Search ranks. Search listings are free, and it does not need any dollars for a better ranking, because Google is committed to maintain the search content useful and trustworthy. The experts of SEO services Los Angeles can create the digital campaign such that it will be able to make your page appear on the top ranks.

However, when you are running PPC ads like Google Ads, they are paid online advertisements that appear next to relevant searches or on some of the web pages. Running a Google Ads campaign will not help your SEO rankings, although there are some myths and claims about the same. That said, PPC ads are helpful in connecting with a wider audience online.

Now that billion dollar question, should your business use SEO, or a PPC?

Let’s start with SEO.

seo services los angeles

SEO, or Search Engine Optimization, includes your content that has the potential to improve your site’s visibility on the SERP. There are a number of things to keep in mind when trying to improve the SEO and the most important thing is to have a clear, helpful, and descriptive website. Explain your topic in simple, easy-to-read language, that will serve the purpose of your visitor.

If you do include search terms in the content, make sure the intent is for the users and not for tricking the Google algorithm. So, keep in mind not to clutter your page with too many search terms. Having other sites link to yours can also help improve the site’s ranking, by validating it to Google how your site is relevant to people’s interests online.

There’s no cost to make your organic search results better on Google.

What is PPC?

ppc management los angeles

Google Ads is Google’s pay-per-click (PPC) advertising solution. It is useful for businesses and website owners who gets a chance to bid on the showcasing their ads next to searches on Google.com. But, here you only pay when someone clicks on your ad to visit your site and you can tweak your ads anytime to make better reach for your TG. This immediacy is the most important resource for small companies who are not always equipped to update their SEO.

Additionally, you can promote your business outside of Google Search, such as on Google Display Network (GDN). You can select specific sites from the network, according to the need of your reach.

A PPC ad solution will not give you the same results as SEO, and has nothing to do with improving your organic search rankings. However, the flexibility of Google Ads can help businesses of every size grab attention from its potential customers.

An expert of PPC management Los Angeles will work with a suite of tools that can help you optimize the site. For instance, the keyword tool can help you create a list of terms that is beneficial for your business to generate a lot of searches. Also, these ads can be used to track tools to measure the impact of the ad campaign.

So, should I invest in SEO or PPC?

This is up to you. Ideally, it is worth considering both SEO and PPC as they help in different ways. These days, many people look online first specially for recommendations or reviews. With both SEO and Google Ads, you can connect with the audience in different methods. Even if the optimization goes right, it will take a while. Google Ads, on the other hand, lets you reach customers more immediately.

Using SEO and Google Ads together leaves you with the best chance of bringing traffic to your site in the short term, and also enhance the business’s presence online for a prolonged success.

Visit http://www.topitmarketing.com/ to find out how to proceed with the digital marketing campaign.

Categories
Digital Marketing agency social media marketing

How Top It Marketing can help in boosting your Business during COVID-19 crisis?

COVID-19-crisis

If you are asked to define 2020 in a word – probably it is the ongoing pandemic that has practically locked you all down at your respective places. Social distancing is requested for, and businesses across the world are coming to terms with the revelation that many of the daily processes of business across every industry have come to a total halt!

Scary, that’s the least to say. The natural disaster is putting daily lives, professional scenes, and most importantly economy into severe crisis.
Irrespective of whether your company has temporarily halted every business transaction, or restricted to a time-bound routine temporarily, the only thing that might help you to keep your presence felt among your competitors as well as your clients is – digital marketing aid.

Let us, at Top It Marketing, put it in an easier way. To say the least, your way of communication – be it message tone, campaigns, and the overall impact of the pandemic affecting your business as a whole – must be carefully considered before posting or sharing any digital content.

To begin with, we are aware that social distancing is the need of the hour. While this comes as the only solution to beat the pandemic, sadly enough millions of businesses are facing setbacks and losses right now. The situation has led to an almost no meeting, no deal, and no economy situation.

RESCUE – Is there any?

Guess what! We just hit on the silver lining in this darkest cloud – shouldn’t we be thankful that the pandemic affecting in an era that is ruled by digital marketing?

Read that again, and feel the positive vibes.

Digital marketing is the only way you can keep the presence of your business alive and kicking. Digital is the only social interaction you can aim at and achieve.

Exceptions are there…but…

A lot of businesses heavily rely on traditional marketing that unavoidably require people to be in-person, because that is where the largest chunk of their marketing budget is applied. Many B2B organizations are cutting back on their marketing budget.

And the good news is…

One more silver lining comes this way – amidst this shift are those B2B companies reallocating their market budget to digital efforts. What could be a better change for those companies that were spending much more on traditional marketing or advertising, and now they are actually saving much to plough in elsewhere.

Even when they put a part of that budget to online efforts, they are guaranteed to witness productive growth of their web presence. The scenario acts faster when they take the action quicker than their competitors.

Role of a Digital Marketing agency:

Coming to the point how Top It Marketing is paving its way smoothly through this crisis to help a huge number of businesses to survive and thrive. We are giving prime importance and seriousness to COVID-19 pandemic and ensuring our clients and customers that we are here to help. We are also aware that this isn’t the time to hard sell or promote special COVID-19 deals. But to make aware of the condition.

  1. Let the digital promotion go just the way it used to be

First thing first, those companies which were already into digital marketing for brand promotion and social media marketing, keep the work going. However, for tourism department, hospitality unit, and e-commerce (essentials excluded), the pandemic has been a bit too harsh.

For those businesses, let the promotion be by suggesting solutions and sharing positivity amidst the chaos. Even better if you can renovate your website, introduce new packages (keeping in mind people would like to hover for vacations, shopping, eating out etc), and make people hear or see your presence throughout. That way, you don’t let yourself be out of sight for your target customers.

  1. Ample use of social media to help guide people

There can be thousands of people out there panic-stricken and fearing that they may have been infected with the virus. Help them. Use social media, make infographic or unique content, and let them know the facts to comfort their disturbed minds.

Some of the common angles of infographics, content, and other posts include:

  • Common and uncommon COVID-19 symptoms.
  • When should you get tested, and when to avoid?
  • Places in a specific community to get tested?
  • Whom to see – primary care doctor, an Urgent Care, or the local hospital?
  • Can telemedicine an appropriate first step? Why?
  • Symptoms are minor – stay at home!
  • How to know it’s time to seek help at a hospital?
  • How to avoid infecting others?
  • List of hospitals in “nearby” (local search) area that are able and ready to take new COVID-19 patients.
  • Risks of the transmission of coronavirus infectious disease at home.
  • Self-quarantine – do’s and don’ts.
  • Travelled from abroad? Steps to take immediately for the next 2 weeks.
  • Anything else to know about coronavirus disease diagnosis and transmission.
  • Refrain from spreading rumours and fake news. Make sure to check the authenticity of anything and everything that you read or hear.
  1. Continue the path of SEO and content marketing

Like paid search, performance losses in the organic channel are observed in recent times. All thanks to a drop in overall search demand. Afterall, who would like to look for a college admission, or a luxury vacation at this crisis? Yet then, we suggest you to continue executing SEO and content marketing efforts. There is no point in risking your organic rankings by unnecessarily reducing efforts towards SEO and content marketing.

Don’t forget and don’t lose hope that the search demand would soon come back, and then you wouldn’t like to see yourself driving significantly less organic traffic than this COVID-19 pandemic came into picture. Right now, it is crucial to maintain, if not to push and grow, your SEO campaign just the way it use to be.

  1. Have patience, stay safe, and do digital marketing efficiently

This is a time of uncertainty, immense crisis, and a global setback phenomenon. At this hour, businesses must be segregated as per essentiality and secondary. Likewise, businesses must prioritize consumers and employees’ safety as the main concern. Be aware of the condition, keep yourself updates, and spread the awareness among your target customers and followers to win the battle against mankind.

The brands that anyway do good will rebound effortlessly and quickly once the pandemic retreats. Until then, be specific and critical about all your digital marketing efforts and double down on tilted effectiveness.

While we assume these can be done by all businesses alike, it is important to point out the involvement of a professional digital marketing agency for the best purposes. Top It Marketing is helping out each of its customers in this crisis situation to boost every single business and industry in the pandemic chaos.

If you think you too need digital marketing help (and we feel you must reach out for the same to keep your business unaffected), Top It Marketing is the one to reach out to. We are available on (323) 250-3726. Since we too are working from home, you can fill up the online form on our website https://www.topitmarketing.com/ with your queries and contact details. We will surely connect with you and provide you with the most effective solution to work right now.

Stay home, stay safe. Think and feel optimistic!

Categories
SEO company Los Angeles SEO services

Different types of SEO services

As per statistics, 93% of online experiences begin with a search engine, and 47% of people are noted to click on one among the first three listings. That is why it is legit to hire an SEO agency to any business to be under the spotlight with the right purpose and right methods.

To begin with, let us introduce you to the fact that there are several types of SEO services available, and depending on individual requirements and necessity of a particular business, these options can help one’s website rank better.

Let’s learn about the types of SEO:

  1. Technical SEO: Includes a thorough analysis of website’s technical factors that affect its rankings positively.
    1. Code Efficiency
    2. SSL/HTTPS
    3. Mobile Response
    4. Website Speed
  2. On-Page SEO: All about the optimization of visible page elements that effect rankings
    1. Page Title and Meta Description
    2. Headings or Headers
    3. On Page Content
  3. Off-Page SEO: It includes implementation of optimized elements that are not directly related to the page itself.
    1. Social Media
    2. Backlinks
  4. Organic SEO: It is aimed to improve rankings for the main “organic” area within search engines. It is important to businesses with a national and international focus.
  5. Local SEO: In helps in improving rankings for the local area within search engines. This is specifically important to businesses that mainly rely on local or regional customers.
  6. Voice SEO: This is done to improve rankings exclusively for voice search. Voice search optimization is the newest form of search engine optimization which is, as per statistics, projected to be greater than 50% of all searches by 2020. And the trend is here to thrive and expand.
  7. Reputation Management: Among the important search optimization services is Reputation Management over online. The majority of online users do rely on online reviews as helpful while making a purchasing decision. Product or service reviews from real buyers are useful to potential customers researching products.
  8. Search Engine Marketing: It is the Search Engine Marketing service that helps in improving the overall online visibility of an organization’s website. There is a strong correlation between the number of impressions of a company receives and acquiring new businesses. It is the right strategies of Search Engine Marketing that helps to increase brand awareness, website traffic and conversion rate.

There are over hundreds of factors that go into what helps to make a page rank high on the search results page. However, among the ones that matter the most and the ones white-hat SEO revolves around include:

  • Website is secure or not (HTTPS vs. HTTP)
  • Is the website mobile-friendly?
  • Loading speed of web pages on your site
  • If your web page has the correct schema markup
  • Web pages’ content and its quality
  • How lengthy (or short) are the web pages’ content
  • Use of social signals pointing back to your website
  • Backlinks that point back to your website
  • Use of optimized images on your web pages
  • Users’ search intent

Looking for SEO help for your business? It is time you get connected with Top It Marketing if you are on a hunt for SEO company Los Angeles. This decade old agency is experienced and skilled in several industries and has been dealing with internet marketing equation to personally develop and manage every client’s accounts.

Get in touch with them on https://www.topitmarketing.com/ or call them up at (323) 250-3726 to talk to their representatives to take it on further.