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8 SEO factors that will impact digital marketing in 2021

Search engine optimization (SEO) is the pillar concept in digital marketing. SEO is constantly evolving, and if you have to stay on top of the latest updates, it can be pretty overwhelming. Top-ranking SEO performance needs a constant attention to traffic, backlinks, social shares and many other metrics. The experts of the top SEO companies can help you understand what your brand needs and here are the top points you cannot overlook in 2021 –

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1. Role of Artificial Intelligence

How people interact with online content is seeing a complete change – thanks to artificial intelligence (AI). Google’s AI algorithm is also seeing a noteworthy change. You need to captivate and engage readers and that is only possible through relevant and well-organized content. An on-page SEO checker is needed that can help you assess page strength depending on readability, backlinks, and more.

2. Impact of Voice Search

With innovations like Google Assistant, Apple’s Siri, and Amazon’s Alexa, voice search technology is now the new normal. With getting better, technology got more popular. About 55% of households are predicted to own a smart speaker by 2022. Make sure to correctly consider your keywords which will optimize for voice search. Longer phrases are needed in the content because that is how normal everyday conversation goes. Natural-sounding phrasing works well with voice search.

3. Mobile-Friendliness

In 2019, Google rolled out mobile-first indexing. This change makes sense, as more than 73% of internet users are predicted to access the internet solely via mobile devices by 2025. To make sure your page is user-friendly, you need to have a page where Google can crawl your URLs. Check that you don’t have a “disallow directive” in place. Also, beware that Googlebot can see the so-called lazy-loaded content that can be bad for the site’s performance. Finally, ensure you use the same meta robots’ tags that works for both desktop and mobile sites.

4. Content following Google EAT Principle

Google has reiterated how content quality is vital for search ranks.  By quality, it refers to EAT principle: expertise, authoritativeness, and trustworthiness. These factors determine if it has useful quality content and is extremely important for business niches that fall under the “your money, your life” (YMYL) label, such as finance or health care. The best seo companies will guide you create the relevant content with proper keywords.

5. Long-Form Content

Did you know that long reads of 3,000-plus words attract more than thrice traffic and four times more shares? They also can achieve about 3.5 times more backlinks than articles of the average length of 901 to 1,200 words. Focusing on long-form content can provide higher search rankings but it should also maintain quality.

To achieve this, break up your content into H2 and H3 subheadings which are particularly important for mobile sites. Second, make sure to have relevant, authoritative sources and should be easy to share. Get it optimized for search.

6. Featured Snippets

Rolled out in 2017, had seen a huge popularity and are a sort of shortcut to gaining prominence in Google. They are brief and informative. Scoring a featured snippet is an easy way to get on the coveted first page of results and can get significant traffic from competitors.

7. Predictive Search

Google Discover, which was launched in 2017, created a new form of search that doesn’t even require a user query. Discover is one of Google’s AI-driven tools which recognize the behavioral patterns for content recommendation. There are more than 800 million active users Google Discover claimed. When Google indexes your page, it will be included in the search result.

8. Including Video

Online video is the way forward. For instance, YouTube has more than 1 billion users. A study by Cisco showed that video is projected to surpass all other content forms for consumption. Make sure to optimize your video channel’s name and description which is more than just keywords but with a user-friendly overview.

The other factors that will make an impact on the SEO includes –

  • Image Optimization
  • Semantically Related Keywords
  • Local Search Listings
  • Data and Analytics

Understanding buyers and visualizing their needs and behavioral patterns are necessary to create an optimized content with SEO. To make your digital marketing campaigns successful, get in touch with https://www.topitmarketing.com/.

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Tips to Choose the Best SEO Company for Your Business

Time to take a major business action – choosing the right SEO company. Keep in mind that the decision can be a sink or swim situation for your company. So, choosing the right SEO agency is not just crucial, but is actually a long term relationship that can eventually make or break your dreams.

Selecting the best SEO companies is no joke. It is really difficult to zero in to an agency that you can trust with something as your business and its web presence. This becomes tougher when you start searching for the top SEO agencies and are bombarded with thousands of relevant results. Begin with the right mode of research and shortlist as per your requirement, budget, and industry.

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While you would do adequate research to stay put in your goal to find one that fits among thousands of top SEO companies, you need to learn about some tips that would eventually help you come up with the right one.

Finding the right SEO agency needs a commitment that stays for long.  So, it is immensely important to form the correct SEO association, to achieve the success that you deserve. Let’s find out how so that it doesn’t get tough!

Factor 1:  References and previously established relationships with customers

Guess what turns out as a key reason to establish relationships with a specific SEO agency? It is the references and previous client relationships that actually help you get the trust that is needed to hire the right SEO agency. Rely on the experiences of the friends and colleagues they trust, it helps.

Factor 2: Knowledge and processes of the SEO company

The knowledge and processes of the shortlisted SEO agency do help. It includes customer service, thought leadership, staff experience, reporting, and transparency. These are some of the attributes that essentially help make a company successful and likeable for its clients.

Factor 3: Client references, case studies, and online reviews

Past performances, like company knowledge and processes, includes specific evidence, such as case studies, client references, and online reviews, everything that points at previous successes. This is indeed a deciding factor for someone who is hunting for an SEO agency.

Factor 4: Do a Google search

Warning bells should ring if you can’t find the shortlisted SEO company on the first few pages of Google. Conducting a Google search is necessary that would effectively land you to a reputable company. It is not unknown that Google’s search engine receives more searches than any other.

Few questions that needs to be clarified and answered during the search for SEO agency:

  • Details of the experience they have with our specific business industry
  • Approximate and estimated duration to expect results, if possible
  • Cost of the SEO services provided
  • Which all SEO services do your business need and why?
  • Strategies they use to increase web traffic

These factors and more are deciding factors when you are piled under the thousands of options of top SEO companies. There needs to be calls, meetings, and discussions to finally decide which one to pick. The efficiency of a particular SEO company depends highly on its strategies and campaigns, and for you, as a business owner, to understand the same might not be equally easy always.

To make your job easy, let us introduce you to Top It Marketing as a reliable SEO agency. The company has been serving for more than a decade and has expertise in several industries and across businesses of every size.

Reach them on https://www.topitmarketing.com/ or talk to the experts directly by calling up at (323) 250-3726.