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Digital Marketing agency Digital Marketing Agency Los Angeles

Understanding customer lifecycle marketing

You need to engage your customers to achieve continued sale and it is no secret that it is usually far easier and lower in cost when it comes to repeat business than to create new ones from scratch. This calls for proper customer relationship management which is a well-established term used to retain the relationship and continue a customer lifecycle.

Thankfully there are many options for marketing automation that can provide co-ordinated contact strategy to engage the audiences. If you are working with the boutique digital marketing agency, they will help you to engage your audience through options such as –

  • Automated email marketing,
  • Display ad,
  • Retargeting,
  • On site personalization,
  • Social media retargeting
  • Traditional channels such as phone or direct mail

Lifecycle marketing is often defined as creating a managed communications or contact strategy to prioritize and integrate the full range of marketing communications channels and experiences to support prospects and on their path to purchase using techniques like persuasive personalized messaging and retargeting.

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What are the customer lifecycle marketing activities?

When you need to show the importance of lifecycle marketing to managing communications you have to integrate the best results from digital marketing. There are channels on the social media platform and also from Search Engine Optimization which are referred to as always-on marketing techniques and helps in remarketing and influencer outreach. Content creation for different personalities is also an important part of the top of the funnel marketing activity and then lead nurturing in the bottom. Some of the other marketing activities include options like retargeting through email LinkedIn, Google ads and likewise.

Defining customer lifecycle strategy

The digital marketing agencies in Los Angeles will help you understand your required digital marketing strategy that can get you most and better lives. As the name suggests, life cycle marketing is about the study of the entire customer journey in an integrated way. It starts right from the contact and then narrows down through a given campaign. Instead of focusing on different campaigns, the always-on approach of marketing can help you look at the customers’ entire journey across all channels and devices. This in turn helps to optimize the messaging to align with the relevant touchpoints of the customers journey.

Why is personalization important?

Personalization in customer relationship is key to effective marketing. This is because, when you have a relevant and efficient personalization, it can help you increase the sales as well as the retention which are the objects of any lifecycle marketing plan. Recognising the customers as an individual is very important because it helps to continue the journey and if you have compelling and effective marketing messages, there is no stopping you. The second benefit is that it aligns with the point in the lifecycle where a potential customer is currently in, which means the marketing message from a brand which has a complete idea of where the customers are in their individual life cycles can tremendously impact the sales figure.

Applying life cycle thinking into social media marketing

One of the most powerful digital marketing channels these days is social media. It can help in maintaining the life cycle of the customer through the following options –

  • Reach – with organic and paid social media updates, it is possible to form an awareness
  • Act – get the proper paid social options that can generate leads
  • Convert – retargeting options for individuals so that it helps in increasing conversion
  • Engage – organic updates, retargeting, updating the customer lists can help you reach out to each customer individually

If you are looking for one of the most professional digital marketing agencies in Los Angeles, visit https://www.topitmarketing.com/.  They will understand the requirement of your marketing strategy and create an affordable and tailor made structure for your brand.

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Digital Marketing Agency Los Angeles Dispensary Marketing

Dispensary Marketing Tricks You Wish You Knew Earlier

While the Cannabis is getting legal in many countries mostly for medicinal purposes, it is a great time to start up your business on the same. The US government still treats Cannabis as schedule 1 drug as of January 2020 even in the legal market space. There are many federal regulations that need to be followed while marketing, advertising and selling of these herbs. And, while the rules are tight, it might make you feel that you are rolling with one hand.

This is when you need to get creative with dispensary marketing.

dispensary marketing

The mass media channels such as the National television, radio and print are facing a huge competition from the E-Commerce and social media platform. And the restrictions of marketing on the traditional channels are very difficult than the ones through the social media.

Here are some strategies which you try with dispensary marketing –

Create a dynamic website. You need to target the right Cannabis keywords that should be on your home page, on the product page as well as on the blogs so that your monthly search volume can go really high. The best way to do this is to follow dispensary SEO. When you maintain an active blog page, you will be rewarded on the search engine page because Google crawls every indexed page that has relevant content. A study showed that consumers spend almost double the time online on their mobile that they do through desktop.

Optimizing your website for mobiles is vital. Do not be on the sleep mode for responsive web designing because that is where you will get most active audience.

The navigation is yet another important point which should not be vague or generic. You need to stick to a couple of page navigation system so that it does not overwhelm your website visitors. Also, the labels on the home page must be very specific.

Link the website to social media because the relationship with web visitors often start at the edge of social accounts. You need to have engaging and relevant information both on the website as well as on the social media channel.

One of the huge responsibilities is have all the leads captured. The best dispensary websites offer plenty of opportunities for visitors to drop in their contact information such as through newspaper signing up, during checkout or other content offers

Loyalty program is one of the most trending options to foster long term relationships with your customers. There are a number of ways to do so such as giving your customers with points in each of their purchase which can, after some purchase give them a free product, create some discount card and give incentive on every purchase, offer membership that help them feel special on their special days like birthdays and also can get updated and special promotions.

Starting referral campaigns is a brilliant idea of dispensary marketing. If you are not able to directly promote the dispensary products but you know the channels which can lead you to the customers, using that word of mouth is one of the strongest dispensary marketing options that will actually be the best brand advocate your company.

If you are looking for a trusted name who can help you organise all these online strategies, you need to get in touch with the skilled team members of top IT marketing. Visit them at https://www.topitmarketing.com/ for more details.