Making decisions about how to invest for digital marketing campaigns, there are a few important distinctions you must understand. One of the most important points to understand is the difference between PPC (pay-per-click) ads and SEO (search engine optimization) rankings.
Improvements to your SEO help in improving the Google Search ranks. Search listings are free, and it does not need any dollars for a better ranking, because Google is committed to maintain the search content useful and trustworthy. The experts of SEO services Los Angeles can create the digital campaign such that it will be able to make your page appear on the top ranks.
However, when you are running PPC ads like Google Ads, they are paid online advertisements that appear next to relevant searches or on some of the web pages. Running a Google Ads campaign will not help your SEO rankings, although there are some myths and claims about the same. That said, PPC ads are helpful in connecting with a wider audience online.
Now that billion dollar question, should your business use SEO, or a PPC?
Let’s start with SEO.
SEO, or Search Engine Optimization, includes your content that has the potential to improve your site’s visibility on the SERP. There are a number of things to keep in mind when trying to improve the SEO and the most important thing is to have a clear, helpful, and descriptive website. Explain your topic in simple, easy-to-read language, that will serve the purpose of your visitor.
If you do include search terms in the content, make sure the intent is for the users and not for tricking the Google algorithm. So, keep in mind not to clutter your page with too many search terms. Having other sites link to yours can also help improve the site’s ranking, by validating it to Google how your site is relevant to people’s interests online.
There’s no cost to make your organic search results better on Google.
What is PPC?
Google Ads is Google’s pay-per-click (PPC) advertising solution. It is useful for businesses and website owners who gets a chance to bid on the showcasing their ads next to searches on Google.com. But, here you only pay when someone clicks on your ad to visit your site and you can tweak your ads anytime to make better reach for your TG. This immediacy is the most important resource for small companies who are not always equipped to update their SEO.
Additionally, you can promote your business outside of Google Search, such as on Google Display Network (GDN). You can select specific sites from the network, according to the need of your reach.
A PPC ad solution will not give you the same results as SEO, and has nothing to do with improving your organic search rankings. However, the flexibility of Google Ads can help businesses of every size grab attention from its potential customers.
An expert of PPC management Los Angeles will work with a suite of tools that can help you optimize the site. For instance, the keyword tool can help you create a list of terms that is beneficial for your business to generate a lot of searches. Also, these ads can be used to track tools to measure the impact of the ad campaign.
So, should I invest in SEO or PPC?
This is up to you. Ideally, it is worth considering both SEO and PPC as they help in different ways. These days, many people look online first specially for recommendations or reviews. With both SEO and Google Ads, you can connect with the audience in different methods. Even if the optimization goes right, it will take a while. Google Ads, on the other hand, lets you reach customers more immediately.
Using SEO and Google Ads together leaves you with the best chance of bringing traffic to your site in the short term, and also enhance the business’s presence online for a prolonged success.
Visit http://www.topitmarketing.com/ to find out how to proceed with the digital marketing campaign.