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Understanding customer lifecycle marketing

You need to engage your customers to achieve continued sale and it is no secret that it is usually far easier and lower in cost when it comes to repeat business than to create new ones from scratch. This calls for proper customer relationship management which is a well-established term used to retain the relationship and continue a customer lifecycle.

Thankfully there are many options for marketing automation that can provide co-ordinated contact strategy to engage the audiences. If you are working with the boutique digital marketing agency, they will help you to engage your audience through options such as –

  • Automated email marketing,
  • Display ad,
  • Retargeting,
  • On site personalization,
  • Social media retargeting
  • Traditional channels such as phone or direct mail

Lifecycle marketing is often defined as creating a managed communications or contact strategy to prioritize and integrate the full range of marketing communications channels and experiences to support prospects and on their path to purchase using techniques like persuasive personalized messaging and retargeting.

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What are the customer lifecycle marketing activities?

When you need to show the importance of lifecycle marketing to managing communications you have to integrate the best results from digital marketing. There are channels on the social media platform and also from Search Engine Optimization which are referred to as always-on marketing techniques and helps in remarketing and influencer outreach. Content creation for different personalities is also an important part of the top of the funnel marketing activity and then lead nurturing in the bottom. Some of the other marketing activities include options like retargeting through email LinkedIn, Google ads and likewise.

Defining customer lifecycle strategy

The digital marketing agencies in Los Angeles will help you understand your required digital marketing strategy that can get you most and better lives. As the name suggests, life cycle marketing is about the study of the entire customer journey in an integrated way. It starts right from the contact and then narrows down through a given campaign. Instead of focusing on different campaigns, the always-on approach of marketing can help you look at the customers’ entire journey across all channels and devices. This in turn helps to optimize the messaging to align with the relevant touchpoints of the customers journey.

Why is personalization important?

Personalization in customer relationship is key to effective marketing. This is because, when you have a relevant and efficient personalization, it can help you increase the sales as well as the retention which are the objects of any lifecycle marketing plan. Recognising the customers as an individual is very important because it helps to continue the journey and if you have compelling and effective marketing messages, there is no stopping you. The second benefit is that it aligns with the point in the lifecycle where a potential customer is currently in, which means the marketing message from a brand which has a complete idea of where the customers are in their individual life cycles can tremendously impact the sales figure.

Applying life cycle thinking into social media marketing

One of the most powerful digital marketing channels these days is social media. It can help in maintaining the life cycle of the customer through the following options –

  • Reach – with organic and paid social media updates, it is possible to form an awareness
  • Act – get the proper paid social options that can generate leads
  • Convert – retargeting options for individuals so that it helps in increasing conversion
  • Engage – organic updates, retargeting, updating the customer lists can help you reach out to each customer individually

If you are looking for one of the most professional digital marketing agencies in Los Angeles, visit https://www.topitmarketing.com/.  They will understand the requirement of your marketing strategy and create an affordable and tailor made structure for your brand.

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